Wonder Wave
Subconscious Seltzers
Discipline
Packaging
Role
Concept development, brand identity, art direction, packaging design, 3D building, brand strategy, naming, logo development, graphic design.
Sector
Food & Drink
Overview
This product is designed to offer consumers a unique and exciting drinking experience. The brand aims to provide hydration with a twist, offering flavors and ingredients not found in our reality, creating a sense of adventure and curiosity for consumers with every sip.
Problem
A lack of fun and memorable drinking experiences, with new and exotic flavors from an alternate universe.
Solution
An alternative to traditional sparkling, offering unique flavors and ingredients not found in our reality.
Creative Strategy
The brand's design draws heavily from retro-futurism to highlight the distinctiveness of its ingredients. Through innovative collaging and stylistic choices, the brand offers a refreshing experience, unlike any other sparkling beverage, enabling consumers to fully immerse themselves in the benefits of its ingredients.
Mystical Melon
This flavor combines the cool and refreshing quality of Dream Fog with the subtle sweetness of Starry Dust, and is accented by the juicy and refreshing taste of watermelon. The drink is also infused with a touch of Lunar Nectar to provide a soothing and calming effect. The result is a drink that transports you to a place where you can explore your innermost thoughts and feelings while enjoying a delicious and refreshing drink.
Powerful Passionfruit
This flavor profile combines the sweet and creamy taste of Lunar Nectar with the subtle sweetness of Starry Dust, and is accented by the rich and indulgent taste of ripe peaches. The drink is also infused with Dream Fog to add a refreshing and cooling quality, and create a sense of mystery and allure. The result is a drink that transports you to a place of pure relaxation and bliss, where you can indulge in your deepest desires and enjoy a decadent and satisfying drink.
Celestial Citrus
This flavor combines the burst of flavor from Rainbow Drops with the effervescence of sparkling water, and is accented by the zesty and tangy taste of citrus fruits. The drink is also infused with a hint of Starry Dust to add a subtle sweetness and a touch of sparkle. The result is a drink that invigorates the senses and tantalizes your taste buds with a rainbow of flavors.