Sorya
Health & Learning for Cambodia’s Future
Overview
The primary goal of this project is to design and develop interactive learning and health awareness kits tailored for children living in poverty in Cambodia. These kits aim to provide essential education on health, hygiene, nutrition, and basic literacy and numeracy skills, using engaging, culturally relevant materials and activities.
Problem
Children living in poverty in Cambodia lack the necessary resources to grow.
Solution
An innovative educational solution that provides access to children and families to vital information and learning resources that are unavailable or difficult to obtain.
Creative Strategy
The brand’s design is heavily inspired by its dedication to making a positive impact on the lives of Cambodian children living in poverty by uplifting them. “Sorya”, meaning sun in Khmer, symbolizes the brand's goal to brighten and infuse vibrancy into the lives of these children. The bright colors and bold typography encourage the children to take the next step in their educational journey.
Discipline
Branding
Role
Concept development, brand identity, art direction, packaging design, brand strategy, naming, logo development, graphic design.
Sector
Not-For-Profit
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