The Spiritual Market
Black & White Magic in Southeast Asia
Overview
This exhibit is designed to immerse visitors in the captivating world of black-and-white magic that originated in Southeast Asia. The objective is to provide visitors with an in-depth understanding of these traditions' historical, cultural, and philosophical aspects, fostering a sense of respect and appreciation for the complexities.
Problem
A lack of education about the history of black and white magic in Southeast Asia.
Solution
A deeply experiential journey that offers a serious, intellectual, and stimulating exploration of black and white magic in Southeast Asia.
Creative Strategy
The exhibit’s design draws inspiration from the vibrant atmosphere of traditional Southeast Asian night markets, creating an immersive experience that brings visitors into the heart of the culture. Through a carefully balanced interplay of light and dark, the exhibit invites the audience to discover and experience diverse facets of the culture. The goal is to immerse the audience in Southeast Asia’s world of magic, where both black and white magic are real.
Discipline
Exhibition Design
Role
Exhibit narrative, concept development, 3D building, brand identity, logo design, naming, art direction.
Sector
Entertainment
Advertisements
