Mr. Maven
Gourmet Mushroom Bakery
Overview
This mushroom bakery offers a range of delicious baked goods that are both meat-free and made with nutritious ingredients. The bakery targets health-conscious consumers who are looking for nutrient-dense, low-calorie options that are also tasty. By promoting sustainable cultivation and use of mushrooms, the bakery appeals to consumers who are conscious of their impact on the environment and are looking to make more sustainable food choices.
Problem
Traditional bakeries include products that are extremely unhealthy as they have sugars of rapid absorption, high-fat content, and low amounts of nutrients.
Solution
This bakery offers unique and creative mushroom-based products that are not commonly found in other bakeries.
Creative Strategy
The character Mr.Maven embodies the essence of Mushroom Maven, representing the brand’s commitment to incorporating mushrooms into its products. The design of this brand revolves around the idea of embarking on a journey into a new culinary realm, where customers discover the secret ingredients that set the bakery in the market. Customers can immerse themselves in sweet indulgences while also discovering the presence of a secret, yet healthful, ingredient.
Discipline
Branding
Role
Concept development, brand identity, art direction, packaging design, brand strategy, naming, logo development, graphic design.
Sector
Food & Drink
