The Girl’s Girls
The Girl’s Girls Movement of Kindness
Discipline
Advertising
Role
Ad strategy, concept development, brand identity, naming, art direction, graphic design, copywriting.
Sector
Culture
Overview
This ad campaign is designed to celebrate the spirit of female solidarity, support, and empowerment. It is a campaign that combines the spirit of being a girl’s girl with the transformative power of kindness.
Problem
The trend of being a girl’s girl is now being used as a weapon by women against other women.
Solution
An ad campaign that creates awareness and redefines and popularizes the concept of being a girl’s girl in our culture, showcases the power of female support, and camaraderie, and encourages and inspires a culture of kindness.
Creative Strategy
The campaign design draws inspiration from the power of kindness, aimed at enriching and adding color to both the world and society. Through vibrant colors, intricate illustrations, and uplifting photography, the ads foster a culture of women uplifting and supporting each other with kindness.
