Zestora
Nourishing Jelly Treats for Your Skin
Overview
This product is designed to provide a range of appealing, flavorful jelly treats infused with natural fruit essences that cater to a variety of skin care needs. These treats, made from fruits are designed not just to be delicious but also to offer specific skin benefits, such as hydration, brightening, and anti-aging properties, providing a delightful and healthful experience that nurtures the skin from within.
Problem
A lack of effective and safe dietary products for skin health.
Solution
A product that is the intersection of dietary pleasure and skin health, offering a unique, holistic approach to beauty and wellness.
Creative Strategy
The brand’s design is driven by the concept of infusing vibrancy and rejuvenation into the skin through its product, enticing the audience to envision the possibility of achieving radiant and beautiful skin. By utilizing flowy illustrations, a vibrant color palette, and playful typography, the brand adds life to the product.
Discipline
Packaging
Role
Concept development, brand identity, naming, logo design, art direction, graphic design, package design, 3D building, copywriting, advertising.
Sector
Health & Wellness
Kiwi + Collagen
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Pomegranate + Hyaluronic Acid
Profile
Luscious and deep, with the rich, slightly tart taste of fresh pomegranates.
Benefit
This jelly is designed to enhance skin hydration. Pomegranate, known for its hydrating properties and antioxidants, is paired with hyaluronic acid, a powerful moisture-binding ingredient. This combination helps to maintain skin’s moisture balance, leaving it plump and hydrated.
Profile
Zesty and refreshing, capturing the unique, slightly tart yet sweet essence of kiwi fruit.
Benefit
Targeted towards anti-aging benefits. Kiwi is packed with Vitamin E and other antioxidants, which help combat free radicals. The addition of collagen in the jelly aids in skin elasticity and firmness, addressing fine lines and wrinkles.
Blueberry + Vitamin C
Profile
Sweet and tangy, reminiscent of ripe blueberries, with a hint of citrus to enhance the freshness.
Benefit
Aimed at brightening and evening out skin tone. Blueberries, rich in antioxidants and vitamins, are combined with a stable form of Vitamin C. This synergy helps in reducing dullness and uneven pigmentation, promoting a radiant and more uniform complexion.
